An exit scam can be compared to a well-staged play, consisting of several acts aimed at creating tension and trust. In the first stage, scammers invest in creating an attractive facade by developing a professional website, launching large-scale marketing campaigns, and publishing enticing reviews of their supposedly revolutionary technologies. This is necessary to attract investors and build a strong reputation.
When investor interest peaks, scammers shift their focus to raising funds through direct contributions, private sales, or initial coin offerings (ICOs), offering special benefits to early participants and promising significant returns. The promise of large profits, backed by a convincing marketing strategy, entices investors to invest, which contributes to the development of the fraudulent scheme.