5.1. Yandex MetricaThe Company uses Yandex Metrica to obtain website traffic statistics, analyse traffic sources, analyse visitor activity, and assess webpage performance.
Yandex Metrica may receive:
- information concerning activity on the Website;
- cookie data;
- IP address;
- browser and device information;
- operating system information;
- technical identifiers;
- information concerning webpages viewed and actions performed.
In relation to visitor data, the Company acts as the personal data controller, while Yandex processes the relevant information on the Company’s behalf within the scope of the applicable service terms.
5.2. WebvisorWebvisor is a Yandex Metrica feature that may record the sequence of a user’s actions on a webpage, including:
- pointer movements;
- clicks;
- scrolling;
- page transitions;
- interaction with interface elements;
- technical characteristics of webpage display.
The Company shall configure Webvisor so that passwords, payment details, the contents of sensitive fields, and other information unnecessary for interface analysis are not transmitted in session recordings.
Webvisor shall be activated only after the user has consented to analytics technologies.
5.3. Yandex Retargeting FunctionsWhere the relevant settings are enabled, the Company may use Yandex audience creation and retargeting functions.
These functions may use technical identifiers to record that a user has visited particular webpages and subsequently include the user in an advertising audience.
Retargeting shall not be activated without the user’s consent to advertising technologies.
5.4. Google AnalyticsThe Company may use Google Analytics to assess traffic, traffic sources, user sessions, and interaction with its online resources.
Google Analytics may receive:
- technical identifiers;
- IP address and information derived from it;
- device and browser information;
- webpages viewed;
- session events and parameters;
- referral source;
- approximate geographical location;
- cookie data.
Google Analytics shall be activated only after the user has consented to analytics technologies and provided that the Company has complied with all applicable requirements concerning personal data localisation, cross-border transfers, and notification of Roskomnadzor.
Consent provided through a cookie banner does not, by itself, replace compliance with the statutory requirements governing cross-border transfers.